Social media is a great tool for your business, but being smart with social media means you have to be involved in more than one network.
The problem with managing multiple accounts is that it can be time consuming, and it can cause much stress to the person in charge of your social accounts. Luckily, there are many social media management tools that make monitoring and engaging in your social media networks much easier.
Since there are many different platforms to choose from, some companies are also stressed trying to determine which is the best fit for their company, their needs and their social platforms. The following are three of the best social media management tools available today.
TweetDeck
Don’t let the name fool you—TweetDeck isn’t only for Twitter accounts. The app powers its users to have all of their social media accounts available in one centralized hub. TweetDeck works with Twitter (obviously), LinkedIn, Facebook and Foursquare.
Feeds from each of your accounts are assigned a column. Users can customize their columns so that they have a layout that is easy to use and easy to manage. It also has filters that allow you to focus on the items that are most important to you and your social networking endeavors.
With TweetDeck, users can also schedule their posts in advance. You can update all of your accounts with the same status, or you can pick and choose which accounts to update at which times.
Hootsuite
Hootsuite is another great social media management tool. The basic version of Hootsuite is free to use and allows you to add up to five networks. The paid-for versions of Hootsuite allow you to add an unlimited number of networks. Hootsuite supports Facebook, Twitter, Foursquare, LinkedIn, MySpace, WordPress and PingFm.
Users have the ability to customize their tabs, and they can be organized by network, content or account, allowing users to monitor specific feeds more closely. And like TweetDeck, Hootsuite allows users to also schedule messages in advance.
With Hootsuite, you’re not just managing your accounts. You can also learn more about your own audience. Hootsuite gives you the bio and Klout score of your followers as well as their social media profiles.
Along with the free version, Hootsuite also has Pro and Enterprise versions. These versions allow you to have multiple users without needing to share the same password. This platform also provides custom analytics that highlights your social media successes. You can track follower growth as well as other metrics and create reports on your findings through the dashboard.
SpredFast
If your company manages the social media accounts of your customers as well as your own, SpredFast is a management tool necessity.
Although it comes with a very hefty price tag, this SCRM platform offers users all the bells and whistles to manage multiple accounts effectively.
Along with its ability to engage and coordinate posts and updates, it also has a benchmark feature that allows users to compare campaigns. These campaigns can be monitored against other campaigns in their industry, or they can be monitored against the same type of campaign in a different industry.
The analytics tool on this platform is what completely sets it apart from other platforms. Analytics are measured by the amount of content that was distributed, the number of people a campaign reached and if the audience was engaged. SpredFast tracks bit.ly links and other social media data in order to determine its analytics, and it then transfers this information into easy-to-read graphs.
If you’re business is in need of social media management, these three platforms are the best available and will help you become more organized. Whether you need a platform to manage a few accounts or to manage a vast variety, using one of these platforms will be the best answer for your business.
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