Most of the webmasters are not aware about the potential of guest posts in terms of increasing the reputation and authority of their blogs. No doubt, guest posts are an effective medium to achieve better search engine rankings and visibility. However, in order to harness the benefits of guest posts to full extent, one needs to follow a balanced and planned approach. This post describes why guest posting is good for SEO and how to use them effectively.
What are Guests Posts and How to Use them
Let us first understand the guests post briefly. When a blogger publishes an article on another website with a link back to his own website for promotion purpose, it is referred to as guest posting. It is important to ensure that the niche of both the blogs is same as it provides better results. Again, one should not submit guest posts on crappy websites as it can give negative results and harm the reputation. Another important thing to take care of is the diversification of links. You should try to submit guest posts on multiple websites instead of posting all on a single website. Finally, the content of the guest post should also be informative as it gives positive impression to the readers.
Benefits of Guest Post for SEO
Let us now come to the benefits of guest posts. The benefits of guest posting can be summarized as follows:
- Better Search Engine Rankings: By submitting guest posts on a website, you increase the number of backlinks pointing back to your website. This results in better search engine rankings as all the search engines give importance to backlinks in their ranking algorithm.
- Improved Page Rank: Guest posts also help a webmaster to improve the page rank of his blog or website. The page rank depends on the number and reputation of links pointing to a particular url. One should submit the guest posts on high PR websites to achieve better results in short time. Higher PR also helps in SEO as it helps to improve the authority of your websites. Google tends to rank such websites higher in its search results giving a lot of organic traffic.
- Recognition and Direst Traffic: Depending on the popularity of the blog where you publish the guest post, you also get direct traffic from the post. Once the visitor visits your blog and finds the content useful, he may stay there or bookmark your websites. In the long run, it can help you to gain regular visitors and subscribers. In fact, the guest posting is one of the most effective methods to provide recognition to a new website. This technique is more powerful and effective than other methods of blog promotion like blog commenting and directory submissions. You can also make good contacts with fellow bloggers in the same niche that can help you to gather more ideas.
I hope this post helped you to understand the importance of guest posts for SEO.
This is a guest post by Tom who writes for www.make-a-web-site.com